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Advantage for Insurance sites

 

The Customer Respect Group, an internationally recognized online experience and benchmarking research firm, has recently completed a comprehensive benchmark evaluation entitled “Contacting an Insurance Agent via the Website”.

Many users now visit websites to research insurance products but most still buy from the local agent. The success of the online to offline transition may be one of the most important facets of the website. Our latest study has created an essential and unparalleled database of current and best industry practices which provides a unique opportunity to review, compare and contrast your online customer service offerings against the industry at an extremely competitive price.

Find out more about the Advantage product suite for Insurance websites

What is the Advantage product suite for Insurance sites?

The Customer Respect Group’s Advantage product suite is the only online experience benchmarking product of its kind that combines access to rich competitive intelligence data with practical research recommendations to answer key questions:

• Can online users find a local agent?
• To what extent can the user select an agent?
• Can the online user easily request an agent callback?
• How likely is the agent to be able to have a productive initial conversation?

Key benefits:

A third party fully objective research evaluation of your site in the critical areas of Online Support or Account Management that will help you:

• Identify how your site capabilities compare to the industry benchmark
• Keep track of competitive initiatives best practices and trends by leveraging rich industry intelligence data
• Prioritize development efforts to offset existing weaknesses
• Capitalize on existing strengths

Choose from two versions to meet your project and budget requirements.

Which version best meets my needs?

Features	CRG Advantage	CRG AdvantagePlus
Your site’s performance data within context of the industry benchmark
Industry key findings, best practices & trends
Specific recommendations & action items for your site
Competitive intelligence — performance data for all sites evaluated within the benchmark study
Phone and online presentation and discussion of your results
Total Program Investment:	$3,500	$6,500

Who can benefit from the Advantage Product Suite?

The Advantage Product Suite has been designed to meet the needs of Insurance companies of all sizes — across all geographies — whose aim is to fully leverage their websites to drive business to the local agent. EChannel, eSales, eService, and Online Marketing professionals will benefit through actionable, practical recommendations for their websites coupled with industry insights and analyst key findings.

Which Advantage product is best for me?

The Advantage report, the most economical offering, is the best fit for the website executive looking for a cost-effective third-party objective website evaluation. The report is designed to provide you with actionable site recommendations and allows you to understand how your site compares and contrasts to the industry. The deliverable consists of

• An interpretative report with recommendations for your site
• Industry narrative benchmark report
• Objective criteria and recorded measurements highlighting areas of opportunity and recommended best practice

The AdvantagePlus report is designed for the analytical web executive looking not only to improve the website, but also to mine competitive data to understand trends and both common and best practices. Deliverables include:

• An interpretative report with recommendations for your site
• Objective criteria and measurements recorded on your website highlighting every concern, including best practice recommendations
• Objective criteria and measurements recorded on industry-leading websites
• Analyst teleconference presentation

What will this report enable me to do?

The Advantage Product Suite has been designed to provide relevant and practical data to help you understand how to maximize online to offline transition, the report allows you to understand how your site stacks up within the industry.

What involvement, if any, will The Customer Respect Group require from my team?

None. The Customer Respect Group conducts heuristic or expert reviews of websites. There is no involvement or efforts required on the part of your team.

Can the study be tailored in line with my specific web goals?

Special needs and requirements can be discussed with The Customer Respect Group.

For additional information, call 978-834-6700 or e-mail info@customerrespect.com.

Find out more about the Advantage product suite for Insurance websites

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You can also call us on 978 412 4047 (US) or +44 (20) 7096 1733 (UK/Europe)

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