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Deliverables

Executive report

The executive report provides senior leadership and the marketing practitioner with a high-level assessment and supporting narrative of the results of their site’s performance within the context of the industry benchmark and core competitors. The report segments the resulting data through mid level criteria enabling senior management to quickly gauge performance, benchmark the findings and identify core areas of opportunity and strengths.

Executive briefing presentation

The Customer Respect Group senior leadership involvement is a hallmark of all of our client engagements providing our clients with both broad and deep expertise in all areas of online experience management. The executive briefing presentation serves to distill the results of the data in a practical and meaningful way hinged against the overarching business goals defined at the outset of the project.

Technical action report

The technical action report is designed to provide the technical user of the results with highly actionable and practical recommendations prioritized by weighted impact. The mid-level criteria are preserved for ease of comparison against competitors and the industry. In addition, the underlying supporting and lower-level criteria are unveiled to allow full visibility on all measurements, thereby serving as a deliverable highly tuned to actionability to quickly uncover 'low hanging fruit'.

Electronic flexible format

The full set of CRI data collected during the site evaluation is provided in a highly flexible electronic format allowing the user to vary the weights of each component, allowing the ability to adjust scores to reflect the importance of key site attributes or against specific business objectives. The web manager can leverage built-in tools to vary scores, to allow 'what-if' analysis when planning site developments. Where performance deficiencies are noted within evaluation performance, the deliverable provides supplemental illustrations and supporting screen shots providing the user with best practice specific examples of sites performing well in the criteria. In addition, analysts' supporting commentary is preserved for additional insights into the evaluation process. The Electronic Flexible Format is the ideal tool to mine for competitive intelligence, identify specific areas of opportunity and to gain insights through best practice performance examples.