Main content

Custom evaluations

While many of our customers are best served by the deployment of our standard benchmark, others see most value in a custom evaluation that focuses on a particular aspect of a website, or a specific process. To meet this requirement, we can evaluate websites using a suite of custom measurements that target a specified business need, adopting suitable personas representative of the tasks and goals being examined.

Some attributes are important to all websites, like usability. Others, however, are particularly important to specific industries, like account management to or financial services companies, order processing to retail, or lead generation to insurance companies. Our benchmark provides actionable data from general to specific attributes, allowing all of our customers to learn exactly how to match the leading sites within and outside their own industries.

For example, we have successfully orchestrated multinational benchmarking studies evaluating client global sites against key competitors under multi-language requirements to offer the client with a global benchmark that helped forge a cohesive global website standard.

Other examples of custom evaluations we have completed include:

• The shipping process on a market-leading distribution website
• Account management on telecommunications sites
• The shopping cart and checkout processes on a major retail site
• Lead generation on Life insurance sites
• Product selection and checkout on a wireless telecommunication site