About us
We have helped leading corporations improve the online experience of their customers. Find out more about us, our customers, and what others are saying about us
Our approach
Our approach is unique, and produces actionable recommendations for your website along with competitive insight. Read more about the key benefits of our services
Insight
Our industry reports and analysts' opinions can be downloaded from the insight section
Keep up to date
Sign up for ongoing news and research updates
Contact us
Would you like to learn more? Get in touch with our sales team on:
US telephone 978 412 4047
or email us using our short contact form
Main content
Customer Carewords
Customer Carewords consists of a set of research tools and techniques that helps you to:
- Find out what specific attributes of your website are causing problems as your customers seek to complete tasks (Customer Centric Index)
- Identify customers' top tasks, based on objective facts, not opinions (Task Identification)
These products are designed to put the customer front and center of your plans to improve your website. Customers of Customer Carewords include Cisco, Microsoft, Tetra Pak, HSBC and NHS Choices.
Gerry McGovern, a leading authority on managing web content, is the founder and CEO of Customer Carewords. He is widely regarded as the number one worldwide authority on managing web content as a business asset. He has published four highly acclaimed books on web content and has spoken on the subject in 35 countries.
According to McGovern, "Customer Carewords is about fact, not opinion. We get customers to vote and so we get numbers associated with words. One of the problems with content is that it has been controlled far too much by emotion and opinion. Customer Carewords shows in a precise way what customers really want when they come to your website".
According to The Customer Respect Group's President, Terry Golesworthy, “The task-orientated approach to improving websites complements perfectly our existing services. The focus of website design must always be on making it as simple as possible for customers to complete their tasks. Respecting customers is all about ensuring that their needs are understood and that the content is designed to suit these needs. Customer success is the only true metric”.
Next steps
Talk to us about Customer Carewords