New book from Gerry McGovern
The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
This book will help you to realize that your customers are intelligent strangers and that when they come to your Web site they have a small set ('Long Neck') of top tasks they want to complete quickly and easily.
"Our work with Gerry increased understanding across our team of the specific tasks that our customers are trying to accomplish and how best to address their needs. The result is a significant improvement (+20%) in our customers' ability to find what they need on Pinpoint."
- Peter Horsman, Global Site Management Lead for Microsoft Pinpoint
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Would you like to learn more? Get in touch with our sales team on:
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Main content
The Amazon Report - Customer Carewords
In order to demonstrate what can be learned from a carefully-designed survey that is very quick to complete, we asked a combination of consumers and Web professionals to rate Amazon.com (chosen as it is very familiar to many people). As expected, the site was rated very positively yet there was still much to learn.
If you participated, thank you, if you did not but are interested in the results, click the button below and we will send you a copy of the report.
You can watch a webinar summary of the report (22 minutes) and/or get a complimentary copy of the report.