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Insurance websites gain maturity to become integral to the business
28 January 2010
The Customer Respect Group today released findings from its latest review of leading companies in the insurance industry.
The objective was to measure trends and innovations as the industry enhances its online presence. During the past 12 months, there has been significant investment in the online channel as websites migrate from information repositories to be an integral part of the customer experience.
Read the Q1 2010 Life Insurance Trends report
January 2010: The Customer Respect Group partners with Customer Carewords
The Customer Respect Group is now offering new services to help companies create a more customer-centric web presence. Do you need a scientific, reliable method based on statistical facts to identify your site visitors' key tasks?
Read more about Customer Carewords.
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Our approach is unique, and produces actionable recommendations for your website along with competitive insight. Read more about the key benefits of our services
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Improve the online experience
The Customer Respect Group helps companies improve the online experience of their customers and prospects by providing comparative data and actionable recommendations. Our reports allow companies to compare and contrast their websites with others in their sector or in other industries.
Services
The Customer Respect Group, through its robust CRI methodology and highly trained team of senior research analysts, help you turn research outcomes into insights and practical recommendations enabling you to best optimize the experience of your online site users and achieve your business goals.
Our expert evaluators apply a set of carefully considered criteria to websites. These measurements can be applied to any website and produce a quantitative measure of the online experience, and the process results in actionable recommendations for improvement.
Evaluations can be repeated over time to measure improvement as sites are upgraded.
Read more about how we help companies improve the online experience of their customers
Customer Carewords
What do your customers really want to do on your website?
Do you need a scientific, reliable method based on statistical facts to identify your site visitors' key tasks? Customer Carewords is a set of research tools and techniques that helps you identify on an ongoing basis:
- Your customers' top tasks, based on facts, not opinions
- How well your customers are able to complete their top tasks on your website (completion rates, completion times, disaster rates)
- What specific factors on your website are causing problems as your customers seek to complete their tasks (the navigation, the content, the search function, and so on)
Read our blogs
Our insurance analysts post regularly on customerrespect.wordpress.com about trends, best practices and innovations in the life insurance industry. To keep in touch with our analysis and insights into the telecommunications industry, read our other blog at crgtelco.wordpress.com.
About us
The Customer Respect Group has extensive experience from evaluating hundreds of leading US websites, working with some of the leading players in industries such as Telecommunications, Retail and Financial Services.
With experience of reviewing thousands of websites since 2003, The Customer Respect Group is a respected and trusted partner for companies that are looking to improve the online experience of their customers.
Find out more about us, our customers, and what others are saying about us